Media Center
Democratic outside groups are launching a new seven-figure ad campaign in a push to persuade low-propensity working-class voters in battleground states, including those considering voting for third-party candidates.… The ad will run on streaming services and YouTube in all seven battleground states. The ads will be targeted to late-deciding, working-class voters who are less politically engaged, a person familiar with the ad strategy told CNN. The ad will also target voters who are considering backing third-party candidates. — CNN
NJ-07
Working Families Party PAC is proud to announce our final ad on digital and streaming platforms, with 30 second and 15 second versions:
Working Families Party PAC is proud to announce our new ad for digital and streaming platforms, with a $300k buy running for the next two weeks:
PA
“A pair of third-party Philadelphia City Council members are appearing in ads that aim to boost Vice President Kamala Harris’ bid for president with the goal of mobilizing voters in the city who are less likely to vote. The progressive Working Families Party is spending upwards of six figures on the digital ads, which feature Councilmembers Kendra Brooks and Nicolas O’Rourke, according to the group. In the ads, the Council members tout Harris’ economic plans, such as her support of a $6,000 child tax credit, and criticize former President Donald Trump.” — Philadelphia Inquirer
NY-17
This Battleground NY mailer aimed at likely WFP and progressive voters is meant to ensure progressives cast their vote for Mondaire Jones on the Democratic ballot line.
CT-05
MO-01
Working Families Party PAC sent this mail to 60k likely Dem primary voter households in MO-1 and we are preparing a 2nd piece to a targeted universe of up to 40k households.
AZ-03
(The three rounds of mail went to 19,000 Democratic primary voters in District 7 who have voted in two of the last four primaries, and an additional 52,000 voters across the district who likely support Biden received digital contrast video. Viewers watching Telemundo and Univision learned about Téran’s record of fighting for us in Spanish.)
NY-16
WFP National PAC and partners are proud to launch our final ad in NY-16, with expenditures of $300,000 on cable and $600,000 on broadcast TV.
WFP National PAC is excited to send this mailer out as part of a multi-piece program in NY-16. Around 62,000 primary voter households, including primary voters of all races under 50, white women over 50, and African-American voters who are regular primary voters or who have voted in multiple general elections, are currently receiving this mail.
WFP National PAC and partners launched phase 1 of our collaborative online buy in NY-16 on May 10th, with approximately $75,000 / week of digital ads in the district.
PA-12 and PA HD-34
PA-12
WFP National PAC and partners are proud to announce a $475,000 expenditure on this ad educating voters about Summer Lee’s record of delivering for her district on broadcast, cable, streaming, and digital platforms.